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In some ways Internet marketing is easier today than it used to be, and in others it?s more difficult. The confusion starts in actually defining what Internet marketing is.
A simple definition of Internet marketing is the marketing of products or services over the Internet. Of course today this entails many more opportunities to promote than there used to be even 10 years ago.
I actually started a blog back in 2005. Prior to that I used discussion forums, article marketing, and email marketing as my primary forms of Internet marketing to make money.
When I blog I also bookmark my blog posts using OnlyWire. This creates a link in social directories that OnlyWire submits to.
Search engines spider social directories every day. When they find this link it brings them back to my blog.
Over time these backlinks help my blog rank higher for various keyword phrases on the search engines. This is a good form of Internet marketing for everyone to be doing as search engines love fresh blog content.
Today social media, including social networking sites such as Facebook and Twitter, are very popular. So is marketing via video on shared video sites such as You Tube.
If you set up a separate business page on your Facebook account. As you build up Facebook friends any post you make on your wall can be viewed by your friends.
The trick in doing this form of Internet marketing is to not spend all your time promoting products and services. You also want to interact with your friends on a personal level and build relationships with them.
Email marketing is also Internet marketing. Building a list and sending out email is one way that large Internet marketers make money online everyday.
Having a large responsive list is one of the best assets an Internet business can have. Being able to send out offers directly to it whenever you want to create some cash flow is a great thing to do.
You can also use your email list to drive traffic back to your blog. Whenever you make a blog update you can send out a short email with a link back to your blog and use your subscribers as a traffic generation tool.
There is no right or wrong way to promote online. Internet marketing can be whatever works for you.
The key is to master 1 or 2 Internet marketing strategies and really focus on them before taking on anything new. I certainly would suggest social media including social networking and blogging as much as possible.
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