Why Would Anyone Buy a Bow Tie-Shaped Beer Can That Actually Gives You Less Beer?

When Budweiser changed its iconic all American beer can to accentuate the bow tie logo of the so called King of Beers, I was not happy. Even though I don't really care what the outside of the beer can looks like as long as my words start slurring. Even though I don't drink Budweiser. It was a telegraphed move by an old company trying to fake cool. Whatever. I'm over it now. But now Budweiser is introducing a bow tie-shaped can to match their bow tie logo. It kind of looks like the dented cans you see littered around a frat house. It kind of looks like the redesigned Xbox. It's a beer can without the beer belly. Which makes sense because it also has less beer. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/KVhJvnG_MOw/why-would-anyone-buy-a-bow-tie+shaped-beer-can-that-actually-gives-you-less-beer

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