The market for paid movie rentals from predominantly free video services isn't a very big one. For most of us, it amounts to YouTube... and YouTube. Vimeo is planning to shake up that small category with its own pay-to-view service. A just-started private beta stands out mostly through rental windows that won't leave us scrambling for spare viewing time. While there's a 48-hour rental, there are also 72-hour, 1-week and 2-month periods that let even the perpetually busy get through a full showing. Vimeo's current selection is limited to six documentaries at between $5 to $9, although that thin selection is acceptable given the test phase. The real demand for content will come with the official pay-to-view launch for Vimeo Pro subscribers in early 2013 -- whether or not Vimeo needs a YouTube-sized catalog, there's only so many skiing documentaries we can take.
Filed under: Home Entertainment, Internet, HD
Vimeo pay-to-view service launches in private beta with procrastination-ready long rentals originally appeared on Engadget on Tue, 13 Nov 2012 16:52:00 EDT. Please see our terms for use of feeds.
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